Paul Pairet is a famous 3 Michelin stars French Chef from Perpignan, South of France. He owns several restaurants based in Shanghai. His cuisine is often described as “Avant Garde”.
The flagship, ULTRAVIOLET, is ranked as one of the best restaurants in the world. Ultraviolet is the first restaurant of its kind uniting food with multi-sensory technology to create a fully immersive dining experience.
Chef Paul Pairet is also known for his role for the last three years as a Jury in the French TV show : Top Chef (M6). Paul Pairet’s cuisine is both thoughtful and refined, and plays on contrasting flavours. His worldwide culinary experience has allowed him to win many awards and recognitions like the 50 most influential French people in the world in 2019 by Vanity Fair France.
Signature Chef Paul PAIRET
All the vintages come from plots scrupulously selected for the quality of our vineyards in the South of France, near to the city of Pézenas. Here, specific soils, sun, wind and sea humidity create wines with lots of fruit and fine balance. All wines come from 25-30 years old vineyards, and only the best grapes are harvested.
Paul’s white wine will be appreciated for its elegance, his rosé wine for its freshness and his red wine for its beautiful balance.
Quality Communication tools
In order to help the launch of the different vintages, Wines&Brands offers several tools and animations to make this new brand known and to offer a real merchandising tool. Several media are available: Live video by the Chef, recipe book, promotional tools.